Jersey Girl Cafe Drink Launch

The Challenge

Jersey Girl Cafe was launching a new line of Fountain Fusion drinks and needed promotional media to showcase them to consumers. The drinks were a new take on 'dirty' sodas, featuring common soft drinks mixed with bold flavors such as Sour Cherry Lemonade and Orange Creamsicle.

The Solution

To promote the launch, I created a mix of social media optimized videos and product photos showing off the unique flavors of the drinks

For the images, I wanted to lean into the drinks being a cold, refreshing treat on a warm summer day. To accomplish this, I staged the drinks atop white wooden planks to brighten the images and provide a distraction-free background. I placed my flash behind the drink to emulate sunlight by casting a crisp shadow on the surface and shine through the drink to bring out the rich colors of each drink. As a final touch, I sprayed a mixture of water and glycerin on the sides to give the appearance of condensation on the side of the glasses.

For the group images I added some of the ingredients of the individual drinks as props to emphasize the flavor. To maintain the illusion of sunlight, I added a slash of light on the background.

For the videos, I wanted to create one video as a "sizzle reel" showing off one of the drinks and the process of creating it. In the second video, I worked with the cafe staff to gather customer reactions to one of the drinks which had a particularly bold flavor.

The Results

The images were used on the cafe's digital menu screens to advertise the Fountain Fusion drinks to regular customers. The videos were posted to Jersey Girl Cafe's social media to reach new customers and amassed 9,000 views combined.