Sponsor Outreach

The Challenge

Each year Rutgers Solar Car requires ~$40,000 to fund all operations. This money comes from a mix of sources but the majority comes from our ever growing list of 25+ sponsors. As such, when we need to reach out to new sponsors every competition cycle it is vital that we are able to clearly communicate

• Who we are

• What we do

• Where we compete

• How sponsors can support our mission

• What sponsors will get in return for their donation

The Solution

I led a complete refresh of our sponsorship outreach collateral, starting with full redesign of our sponsorship packet. By streamlining the benefits tiers, revamping the visuals to fit our new brand identity, and adding comprehensive benefit descriptions to ensure a "step-up" journey through the tiers, I was able to streamline our sponsorship packet into a clear, persuasive narrative. Since the vast majority of the recipients of the packet would be viewing it on a computer, I pivoted from the standard vertical design that many teams use to a horizontal one to ensure the packet was readable and optimized for the end user.

The Results

The revamped sponsorship packet and email template combine to create sponsor outreach collateral that distills the information RSC needs to convey into a format that is easy to understand and engaging to read. Currently, the sponsor outreach collateral is being used to reach out to a handpicked list of 200+ potential corporate sponsors for our 2026 competition cycle.