About me

Storytelling has been the center of my life since I was 12 years old, when I first picked up the hobby of photography and it has since taken over my life. At 14 I launched my business, using my skills in visual storytelling to capture the most important moments in my clients' lives. Later, I rebranded my business to focus on using video to help businesses connect with customers, and thus, Lumetrix Creative was born.

I've grown to thrive at the intersection of visual arts, storytelling, and brand strategy, where I build narratives that not only capture attention but also drive results.

Projects

Lumetrix Creative

Founder

Rutgers Solar Car

Marketing Lead

Her Story Unveiled

Photographer/Videographer

Worked with 15+ clients across multiple industries, creating story-driven content

Led a major rebrand, developed club's social media presence, and managed recruitment efforts

Created a series of mini-documentaries and photos to promote the organization's mission

Skills

Meta Ads

Google Ads

Social Media Management

Software

Davinci Resolve

Adobe Creative Suite

Microsoft Office Suite

Excel, Word, Powerpoint

Lightroom, Illustrator, Photoshop

"I’ve had the pleasure of working directly with Aarush, and he’s exceptionally knowledgeable about strategic social video development. His blend of creative storytelling and brand strategy is well beyond his years -- a true professional who understands how to make content that connects and converts."

-Jim Thompson, Founder, Bright Trail Customer Development