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Jersey Girl Cafe Project

What I Did

Social Media Content

To launch the new Fountain Fusion Drinks line, I developed and produced two distinct short-form video concepts for social media platforms.

• Concept 1 (Product Showcase): A dynamic, fast-paced video highlighting the unique creation process. It utilized dramatic lighting and energetic music to create a visually compelling asset designed to capture attention and emphasize the product's premium quality.

• Concept 2 (Authentic Reactions): A testimonial-style video capturing genuine, unscripted reactions from the public. This approach was designed to build social proof and foster relatable authenticity for the new product line.

Results: Both pieces of content were posted to social media platforms and garnered over 1500 views collectively with an additional 8000 in a repost of the product showcase video.

Homepage Video

A 2025 HubSpot poll found that 82% of marketers say website videos helped them drive more web traffic. To help Jersey Girl Cafe increase their web traffic and conversion rates I created a short homepage video that would help them show off what they do and entice potential customers as soon as they clicked on the website.

Photos

To promote the new drinks in-store I created a series of images that could be displayed on the video menu board that Jersey Girl Cafe utilizes. These images were created to show off the unique flavors of each of drinks and show them as a cold refresher on a warm summer day.